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History
The history of Ragu
dates back to the 1930s, when Giovanni and Assunta Cantisano emigrated from
Naples, Italy and arrived in the big, bustling streets of New York.
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2014
2014
In April 2014 Ragu hit
the headlines again with innovative pour over sauces and a fresh new look for
the brand and website.
1990s
A magical 60 years
after Ragu was first created in New York and we were making the headlines
again, as one of the first food brands to appear online.
1971
1971
In 1971, Ragu’s
starring role on dinner tables crossed the Atlantic, as it was the very first
pasta sauce in a jar to be made available in the UK. Britain embraced the
Italian-American taste of New York. Everyone started calling for Ragu!
1950s
1950s
Assunta and Giovanni’s
son, Ralph, helped shape the company and even added the image of a Venetian
gondola to the packaging after gaining a little inspiration on the wall of one
of his favourite Philadelphia restaurants.
1938
1938
In the early days,
Giovanni and Assunta hand delivered their delicious Italian sauces around New
York from their car, listening to the sweet sounds of the 1930s music scene as
they went.
1914
1914
Ragu’s history dates
back to 1914, when Giovanni and Assunta Cantisano emigrated from Naples and
arrived in the big, bustling streets of New York. They brought with them
dreams, aspirations and a very special approach to creating traditional Italian
cuisine.
2012
2012
Seventy-five years
after it all began in New York, Ragu Italian sauce made the headlines again
with a classic new look and delicious new recipe.
1983
1983
Everything that was
created in New York is bigger and brighter! Ragu lived up to its Big Apple
roots by introducing a new ‘chunky’ version to the Italian sauce range.
1960s
1960s
As Rock ‘n’ Roll
captivated the world, steaming bowls of pasta became a big hit with the masses,
moving out of Little Italy and onto dining tables across the States.
1946
1946
The delicious flavours
of the Ragu sauce began to draw the crowds around New York.
1937
1937
It was amidst the
lights, camera and action of 1937, when Assunta and Giovanni decided to put
their culinary talents to good use. History was made when the first Ragu
Italian sauce was created in New York.
Ragú
From Wikipedia, the free encyclopedia
For the general Italian term for meat-based pasta sauce, see ragù.
 | This article needs additional citations for verification. (December 2012) |
 | |
| Product type | Pasta sauce |
|---|---|
| Owner | Mizkan |
| Country | U.S. |
| Introduced | 1937 |
| Markets | Worldwide |
| Previous owners | The Cantisano Family Unilever |
| Tagline | "America's Favorite Pasta Sauce Brand" |
| Website | www |
Ragú /ræˈɡuː/ (known as Raguletto in Oceania, Finland and South Korea) is a brand of Italian-style sauces and condiments owned by Mizkan,[1] except in the United Kingdom and Ireland where it is owned by Symington's, a private label food manufacturer.[2]
It is not directly related to the Italian sauce ragù, which is meat based. The Ragú brand was first sold in 1937 and is currently the best selling U.S. brand of pasta sauce. Ragú was acquired by the Lipton and Bestfoodscompanies before merging with the Unilever portfolio, prior to its sale to Mizkan.
The Ragú pasta sauce line consists of smooth Old World Style sauces, Chunky sauces, bold Robusto! sauces, as well as organic and light pasta sauces. While most well known for selling jar packaged pasta sauce, Ragú also has a line of pizza sauces.
In its first several decades, Ragú advertising and sales broadened the appeal of Italian-American food in the United States, with slogans like "That's Italian!" and "Ragú brings the Italian out in you!" Americanized Italian cuisine is now the most common "ethnic" cuisine served in U.S. households, followed by variations of Americanized Mexican cuisine.[citation needed]
Current advertising highlights the natural ingredients and "full serving of veggies" found in the sauce. Cooked tomato foods, including Ragú, are highlighted as containing the antioxidant lycopene, which is claimed to be a cancer fighting agent. As of 2015, the advertising campaign refers to the creation of Ragú by Assunta Cantisano (see below: "Etymology") with the phrase "Simmered in Tradition."[3]
Etymology[edit]
The brand name Ragú is spelled with an acute accent while the Italian word ragù (an Italian sauce typically used for dressing pasta) is spelled with a grave accent.
Ragú had its beginnings in Rochester, New York. Assunta Cantisano and her husband Giovanni founded the Ragu Packing Company in their home in Rochester, New York, in 1937, making spaghetti sauce in their basement and later expanding to an entire factory. In 1969, the Ragu name was sold to Chesebrough-Pond's, which in turn, was acquired by Unilever in 1987. The facility in Rochester still manufactured products under the Cantisano name brand. Some of the original facility still exists and produces products for other labels (including Newman's Own) as Private Label Foods.
The Cantisano family left to create Cantisano Foods (now LiDestri Foods), and invented the Francesco Rinaldi brand of pasta sauce. The quotations "As I got older, I got better" and "Ciao Francesco Rinaldi" have gained popularity since their use in commercials for Francesco Rinaldi.
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